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Our Story

Built together

from the ground up

We are a small business with big personality—whether it’s first thing in the morning or late in the afternoon, we love chatting with guests while sharing Haida Gwaii’s rich cultural history. It’s hard not to feel a lasting impression from these lands and hearing stories from our visitors never gets old.

Over the years, JAGS has grown to serve the community of Haida Gwaii and its visitors from afar. From our early beginnings as a flower shop in 1996 to the bustling coffee shop and guest rooms we are today—our journey has been one of continuous evolution. One that we wake up grateful to be on every day.
JAGS is built on family. We are passionate about creating a space that feels like home. A space where everyone who passes through our doors feels welcome.


When it comes to running our business, we're all hands on deck. Every day, you'll find Jags engaging guests with captivating stories, while Sue efficiently manage operations behind the scenes. And don't be surprised to see Jaada and Khataya at the espresso machine, chatting with locals and brightening their day with a friendly smile. 


Connections First

coffee & conversation

At JAGS Coffee Shop and Guest Rooms, our focus extends far beyond mere transactions. For us, it's about fostering genuine connections and creating a warm, inviting atmosphere where everyone feels welcome. From serving up delicious coffee and offering cozy accommodations to indulging guests with hearty breakfasts and freshly baked goods, we believe in nourishing both body and soul. Our true passion lies in bringing people together, enriching lives, and spreading positivity one cup, one guest, and one scrumptious bite at a time."